17 July, 2007

Social networking in the enterprise

Facebook seems to be sweeping across the globe like a wildfire at the moment. This social networking site is one of the most well-designed ones out there at the moment and is quickly on its way to become the most popular as well.

The recent popularity of Facebook amongst the 25-35 year demographic has proven that it is not only teenagers who find they get value out of social networking sites. Facebook's open platform means that there are now thousands of third-party applications you can plug into this social utility and use it for a myriad of quite useful and practical purposes.

One of the things that Facebook does very well is the way it reports back to you with a dashboard type view of everything that is happening in your social network. You easily get an overview of content recently added by friends, what your friends are up to and any notifications you need to take action on.

It makes me think how amazing it would be if you had this kind of visibility into what is going on within your own organisation. MOSS does offer basic social networking features through the My Site functionality and its colleague tracker, but it is nowhere near the capabilities of Facebook.

Michael Gannotti, who is a senior technology specialist with Microsoft, has just set up a new group on Facebook ("Social Networking in the Enterprise") for interested parties to share ideas around which social networking features and services can have a meaningful impact within the enterprise. Come and join us there if you are interested in this topic.

1 comment:

Alex G. said...

Facebook is great to keep up to date with family and friends. But I find the people in there not willing to join groups and post and share ideas. Looks like 80% of the time they are playing silly games. Most of the people are not trying to expand their network. At least that is my personal opinion